Three-time Super Bowl champion Travis Kelce is bringing his star power to Six Flags Entertainment Corporation as a brand ambassador, with local excitement building around Dorney Park & Wildwater Kingdom (3830 Dorney Park Rd, Allentown, PA 18104)
The partnership, announced March 12 by Six Flags Entertainment (NYSE: FUN), enlists the Kansas City Chiefs tight end to promote the company’s parks throughout 2026, including the popular Lehigh Valley destination known for its roller coasters, water park, and family attractions.
Kelce will create and share digital content on his social media platforms, participate in branded fan experiences, and support marketing efforts across the portfolio. Six Flags gains rights to use Kelce’s name, image, and likeness in broadcast, streaming, and in-park promotions.
“Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America,” said John Reilly, president and chief executive officer of Six Flags Entertainment.
Reilly noted Kelce’s “fun-loving personality, commitment to excellence and passion for the game” — traits that helped secure three Super Bowl titles — will appeal to park visitors.
Kelce, who grew up in Ohio with fond amusement park memories, echoed the sentiment.
“Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter,” Kelce said. “The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to the unforgettable experiences.”
Local media outlets in the Lehigh Valley have highlighted the collaboration’s potential to boost Dorney Park, which typically opens its season in early May. The ambassador role follows Kelce’s prior investment in the company through a group last fall.
Dorney Park draws regional crowds with thrill rides like Steel Force and Hydra the Revenge, alongside a large water park featuring slides and wave pools.
The partnership aims to heighten visitor anticipation and engagement at parks nationwide as Six Flags continues expanding attractions and experiences.